Indian and Pakistani Celebrities and Achievers on One Platform at the 10th Masala! Awards 2017

The iconic Masala! Awards kicks off its illustrious 10th year in the region, with a company of South Asian cinema’s most recognised stars alongside outstanding achievers from the UAE.  

UAE, December 5, 2017:

A benchmark for success in the community, The 10th Annual Masala awards returns to Dubai on Wednesday the 13th of December, for the very first time at the iconic Bollywood Parks, Dubai.

The star-studded evening will see the best of industry, lifestyle and entertainment come together for an event that promises to be full of glamour, excitement and a true representation of South Asian talent in the region.

This year, the starry line-up comprises veterans from the Hindi film industry who will share stage with talent from the UAE.  Leading the line-up will be Bollywood Comedy Legend Govinda who will set the stage on fire with his inimitable brand of dance moves, as well as performances by silver screen belle Ankita Lokhande, Pakistani Singer Bilal Saeed, a bespoke composition from virtuoso Emirati Composer Adel Farooq and the fantastic dance troupe from the Bollywood Parks and resorts.

Hosted by the ever-affable Boman Irani, othercelebrity guests expected to be in attendance include Bollywood heartthrob Arjun Rampal, ever stunning Daisy Shah, Iulia Vantur, Prerna, Pakistan’s leading star Saba Qamar and many more. The Masala Awards will be a rare occasion where celebrities from Indian and Pakistani film rub shoulders on the red carpet.

Beyond the glitz, the platform will also acknowledge and award the most influential, powerful, and inspiring names within the Asian community across multiple sectors.

Led by a stellar 2017 jury comprising the most respected names in business, lifestyle, fashion and hospitality such as Yogesh Mehta (CEO, Petrochem ), Sarah Belhasa (Vice-Chairperson, Saif Belhasa Group of Companies), Sima Ved (Vice Chairperson, Apparel Group) Manish Malhotra ( Celebrity Fashion Designer ), Rizwan Sajan ( Chairman, Danube Group), Harmeek Singh, (Founder, Plan b), and Celina Jaitly ( Actor and UN activist for Gender Equality ) to just name a few.

Speaking about the awards, actress and activist Celina Jaitly said, “It is impressive to see how prominent South Asians have influenced and enriched the everyday lives of people in the UAE. It is wonderful to know and see that South Asians, especially the Indian community have contributed immensely towards Dubai’s successful journey.”

“Being a part of Masala Awards’ most influential jury is like celebrating the continued contribution of every South Asian towards the vision and glory of UAE as a nation and Dubai’s success as the world’s most futuristic city,” She added.

Moreover, Interest and anticipation will build to a record high this year for the “ Popular Choice Category” as the Masala! Awards receives an incredible 90,000 votes from its readers and followers who voted for their favourite nominees.

“It’s a momentous occasion for us to celebrate a decade of Asian excellence at Masala! Awards 2017. Over the last 10 years, the Masala! Awards have been a symbol of excellence, fortitude and dedication of the immensely talented Asian community in the UAE, whose contributions to building this great nation does not require any elaboration. This year we look forward to hosting some of the most eminent names from the community as well as get entertained by incredibly talented artistes from the South Asian entertainment industry at an evening that recognises and honours success, glamour and achievement on one platform.” reflected Ali Akawi, CEO, ITP Media Group.


DATE: Wednesday, December 13th

VENUE: Bollywood Parks Dubai UAE

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